To many of the small businesses I’ve been talking to recently, that is indeed the question, what with Groupon’s exploding popularity, insane valuation, and of course, the fact that The Goog is about to power-bomb into the frothy social-buying waters.
As any somewhat-savvy member of society knows, headlines don’t lie (only headline writers). So in the spirit of authenticity, here’s a link to an interview I did with the inimitable Dave Thackeray of Word & Mouth about how I got started as a small business marketing consultant, where I think things are going, and some of the surprises that I’ve encountered along the way. Continue Reading
Just a quickie for you guys this time, but the thought struck me in the shower this morning (where I do much of my best work): are many of us putting the proverbial cart before the metaphorical horse when it comes to planning and constructing social media campaigns? Shouldn’t we be focused on creating great campaigns that incorporate social media, instead? In other words, are we focusing too much on the tools, and not the desired goal? Continue Reading
Nope, they’re actually not the same thing, and the results you get from your relationships with each can heavily depend on what expectations you have, and how you put them to work for you. Simply put, there’s a huge difference between giving clients and customers what they want, versus what they need. Probably the best example that I can think of relates to delivering babies.
It’s a little scary taking the leap of faith to launch a new product out into the world, without knowing for certain if there’s an audience to catch it on the way down, so you should never do it. Remember that marketing exists only to serve the product itself - without the product, you have absolutely nothing of substance to talk about. Continue Reading
Pass the band-aids, please – Gap’s taken a whuppin’. You may have heard about the rebranding imbroglio that flared up last week – for those that didn’t, here’s a quick timeline of the major events:
Continue Reading
Sure, there’s lots of talk about the dreaded economic double-dip floating around these days, but we’ve all heard the eyeroll-inducing adage about the chinese symbol for “crisis” pulling double-duty as the symbol for “opportunity”, right? (If you haven’t, consider your unrolled eyes lucky) Continue Reading
Comments