As any somewhat-savvy member of society knows, headlines don’t lie (only headline writers). So in the spirit of authenticity, here’s a link to an interview I did with the inimitable Dave Thackeray of Word & Mouth about how I got started as a small business marketing consultant, where I think things are going, and some of the surprises that I’ve encountered along the way. Continue Reading
Just a quickie for you guys this time, but the thought struck me in the shower this morning (where I do much of my best work): are many of us putting the proverbial cart before the metaphorical horse when it comes to planning and constructing social media campaigns? Shouldn’t we be focused on creating great campaigns that incorporate social media, instead? In other words, are we focusing too much on the tools, and not the desired goal? Continue Reading
To many of the small businesses I’ve been talking to recently, that is indeed the question, what with Groupon’s exploding popularity, insane valuation, and of course, the fact that The Goog is about to power-bomb into the frothy social-buying waters.
It’s a little scary taking the leap of faith to launch a new product out into the world, without knowing for certain if there’s an audience to catch it on the way down, so you should never do it. Remember that marketing exists only to serve the product itself - without the product, you have absolutely nothing of substance to talk about. Continue Reading
Image Credit: Flickr user procsilas
Heresy alert: I’ve been struggling with a dark secret recently – you see, I realized that I really dislike SEO. To me it’s like health insurance – I hate dealing with it, I intensely dislike paying for it, and its benefits are difficult to for most people to understand. But, like health insurance, I have a healthy respect for it because it’s there when you need it. Continue Reading
Image credit: Google is a giant robot
Even as someone who lives and breathes marketing, instead of oxygen like most human organisms, I find the somewhat-black art of SEO a little intimidating. So I thought I’d provide some simple SEO tips that I’ve personally used, and will help you optimize your content over 95% of the other stuff out there. Continue Reading
Okay, if you’re an email marketer, you’ve probably already heard about how Gmail’s new Priority Inbox feature is basically the best thing to happen to the internet since the Double Rainbow. But what are the implications of such a subjective measure of attention-worthiness for email marketers? How can email marketers factor this new feature into their email campaign planning? Continue Reading
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