To many of the small businesses I’ve been talking to recently, that is indeed the question, what with Groupon’s exploding popularity, insane valuation, and of course, the fact that The Goog is about to power-bomb into the frothy social-buying waters.
It used to be only the money that a customer spent that determined their value to a business, but this myopic view is changing, and fast. Although dollar bills are the still the great currency of exchange, there is a new commodity that is rising in value, and is increasingly being recognized by marketers – influence. Continue Reading
With the Facebook Places announcement on Wednesday, many are anticipating the swift death/corporate absorption of all the other location-based ‘check in’ players. But Foursquare (4sq to its friends) has a few tricks left up its sleeve. Here’s what the location-marketing pioneer could do to fend off the Facebook frenemy. Continue Reading
A few days ago, I received a call from a number I didn’t recognize. The conversation went thus:
Me: “Hello?”
Caller: “Hi, my name is Jeri. I’m calling from [COMPANY], and we’re a rubber band and rubber glove manufacturer. Do you need any of these?”
Me: “Um…no…”
Caller: “Ok, thanks.” *click* Continue Reading
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