Archive for the ‘Email’ Category

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Gmail Priority Inbox implications: 5 must-dos for marketers

Gmail Priority Inbox implications: 5 must-dos for marketers

Okay, if you’re an email marketer, you’ve probably already heard about how Gmail’s new Priority Inbox feature is basically the best thing to happen to the internet since the Double Rainbow. But what are the implications of such a subjective measure of attention-worthiness for email marketers? How can email marketers factor this new feature into their email campaign planning? Continue Reading

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Getting started with email marketing (Part 1)

Getting started with email marketing (Part 1)

For all the social media chatter these days (and is it ever loud), I’m probably not the only one who would remind you not to discount email marketing – it’s cheap, easy to customize and put in-market, and can quickly become a regular traffic driver for small businesses and entrepreneurs if done correctly. Continue Reading