Archive for the ‘Location Based’ Category

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Why marketing small businesses doesn’t just mean spending less

Why marketing small businesses doesn’t just mean spending less

My inspiration comes from the funniest places sometimes. My wife is a baby-doctor, you see, so in addition to consistently overshadowing my “How was your day” anecdotes with incredibly bizarre work stories, she also offers the occasional wisdom that applies to the world outside people, as well as inside them. Continue Reading

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Tastes like checkin: How Foursquare can beat Facebook Places

Tastes like checkin: How Foursquare can beat Facebook Places

With the Facebook Places announcement on Wednesday, many are anticipating the swift death/corporate absorption of all the other location-based ‘check in’ players. But Foursquare (4sq to its friends) has a few tricks left up its sleeve. Here’s what the location-marketing pioneer could do to fend off the Facebook frenemy. Continue Reading