As any somewhat-savvy member of society knows, headlines don’t lie (only headline writers). So in the spirit of authenticity, here’s a link to an interview I did with the inimitable Dave Thackeray of Word & Mouth about how I got started as a small business marketing consultant, where I think things are going, and some of the surprises that I’ve encountered along the way. Continue Reading
It’s a little scary taking the leap of faith to launch a new product out into the world, without knowing for certain if there’s an audience to catch it on the way down, so you should never do it. Remember that marketing exists only to serve the product itself - without the product, you have absolutely nothing of substance to talk about. Continue Reading
Psst! Yeah, you: Wanna hear a secret? Most marketing strategies out there are fundamentally nothing new, yet they still work. I know! All this time, those marketing consultants have just been collecting money for old rope, and playing their clients for suckers! Continue Reading
A few days ago, I received a call from a number I didn’t recognize. The conversation went thus:
Me: “Hello?”
Caller: “Hi, my name is Jeri. I’m calling from [COMPANY], and we’re a rubber band and rubber glove manufacturer. Do you need any of these?”
Me: “Um…no…”
Caller: “Ok, thanks.” *click* Continue Reading
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