As any somewhat-savvy member of society knows, headlines don’t lie (only headline writers). So in the spirit of authenticity, here’s a link to an interview I did with the inimitable Dave Thackeray of Word & Mouth about how I got started as a small business marketing consultant, where I think things are going, and some of the surprises that I’ve encountered along the way. Continue Reading
Just a quickie for you guys this time, but the thought struck me in the shower this morning (where I do much of my best work): are many of us putting the proverbial cart before the metaphorical horse when it comes to planning and constructing social media campaigns? Shouldn’t we be focused on creating great campaigns that incorporate social media, instead? In other words, are we focusing too much on the tools, and not the desired goal? Continue Reading
To many of the small businesses I’ve been talking to recently, that is indeed the question, what with Groupon’s exploding popularity, insane valuation, and of course, the fact that The Goog is about to power-bomb into the frothy social-buying waters.
It’s a little scary taking the leap of faith to launch a new product out into the world, without knowing for certain if there’s an audience to catch it on the way down, so you should never do it. Remember that marketing exists only to serve the product itself - without the product, you have absolutely nothing of substance to talk about. Continue Reading
It used to be only the money that a customer spent that determined their value to a business, but this myopic view is changing, and fast. Although dollar bills are the still the great currency of exchange, there is a new commodity that is rising in value, and is increasingly being recognized by marketers – influence. Continue Reading
With the Facebook Places announcement on Wednesday, many are anticipating the swift death/corporate absorption of all the other location-based ‘check in’ players. But Foursquare (4sq to its friends) has a few tricks left up its sleeve. Here’s what the location-marketing pioneer could do to fend off the Facebook frenemy. Continue Reading
Psst! Yeah, you: Wanna hear a secret? Most marketing strategies out there are fundamentally nothing new, yet they still work. I know! All this time, those marketing consultants have just been collecting money for old rope, and playing their clients for suckers! Continue Reading
Comments