As any somewhat-savvy member of society knows, headlines don’t lie (only headline writers). So in the spirit of authenticity, here’s a link to an interview I did with the inimitable Dave Thackeray of Word & Mouth about how I got started as a small business marketing consultant, where I think things are going, and some of the surprises that I’ve encountered along the way. Continue Reading
Nope, they’re actually not the same thing, and the results you get from your relationships with each can heavily depend on what expectations you have, and how you put them to work for you. Simply put, there’s a huge difference between giving clients and customers what they want, versus what they need. Probably the best example that I can think of relates to delivering babies.
To many of the small businesses I’ve been talking to recently, that is indeed the question, what with Groupon’s exploding popularity, insane valuation, and of course, the fact that The Goog is about to power-bomb into the frothy social-buying waters.
It’s a little scary taking the leap of faith to launch a new product out into the world, without knowing for certain if there’s an audience to catch it on the way down, so you should never do it. Remember that marketing exists only to serve the product itself - without the product, you have absolutely nothing of substance to talk about. Continue Reading
Let’s face it: sometimes all you need to know are the most important talking points. Perhaps you’re working to convince the higher ups in a presentation, or you want to round out your knowledge during a the commute. Allow me to introduce 90 Sec Decks – a series of presentations that neatly and clearly break down major marketing concepts in 9 slides or less. Continue Reading
Image Credit: Flickr user procsilas
Heresy alert: I’ve been struggling with a dark secret recently – you see, I realized that I really dislike SEO. To me it’s like health insurance – I hate dealing with it, I intensely dislike paying for it, and its benefits are difficult to for most people to understand. But, like health insurance, I have a healthy respect for it because it’s there when you need it. Continue Reading
Image credit: Google is a giant robot
Even as someone who lives and breathes marketing, instead of oxygen like most human organisms, I find the somewhat-black art of SEO a little intimidating. So I thought I’d provide some simple SEO tips that I’ve personally used, and will help you optimize your content over 95% of the other stuff out there. Continue Reading
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