Nope, they’re actually not the same thing, and the results you get from your relationships with each can heavily depend on what expectations you have, and how you put them to work for you. Simply put, there’s a huge difference between giving clients and customers what they want, versus what they need. Probably the best example that I can think of relates to delivering babies.
Let’s face it: sometimes all you need to know are the most important talking points. Perhaps you’re working to convince the higher ups in a presentation, or you want to round out your knowledge during a the commute. Allow me to introduce 90 Sec Decks – a series of presentations that neatly and clearly break down major marketing concepts in 9 slides or less. Continue Reading
Image credit: Google is a giant robot
Even as someone who lives and breathes marketing, instead of oxygen like most human organisms, I find the somewhat-black art of SEO a little intimidating. So I thought I’d provide some simple SEO tips that I’ve personally used, and will help you optimize your content over 95% of the other stuff out there. Continue Reading
My inspiration comes from the funniest places sometimes. My wife is a baby-doctor, you see, so in addition to consistently overshadowing my “How was your day” anecdotes with incredibly bizarre work stories, she also offers the occasional wisdom that applies to the world outside people, as well as inside them. Continue Reading
Let’s face it: sometimes all you need to know are the most important talking points. Perhaps you’re working to convince the higher ups in a presentation, or you want to round out your knowledge during a the commute. Allow me to introduce 90 Sec Decks – a series of presentations that neatly and clearly break down major marketing concepts in 9 slides or less. Continue Reading
Psst! Yeah, you: Wanna hear a secret? Most marketing strategies out there are fundamentally nothing new, yet they still work. I know! All this time, those marketing consultants have just been collecting money for old rope, and playing their clients for suckers! Continue Reading
Photo credit: Lost the link – sorry! Contact me, and I’ll make it right.
Putting out a marketing campaign is all well and good, but if you’re in it for the long haul, chances are you’re aiming to achieve more than simply cluttering up the media landscape. But how do you know whether your goals are realistic, or if they’re even the right goals to be shooting for in the first place? Quiet thine troubled mind and read on, dear entrepreneurial comrade.
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