Nope, they’re actually not the same thing, and the results you get from your relationships with each can heavily depend on what expectations you have, and how you put them to work for you. Simply put, there’s a huge difference between giving clients and customers what they want, versus what they need. Probably the best example that I can think of relates to delivering babies.
I think it’s high time we further explored the best ways of working with your freelancers, don’t you? This post is a continuation of my original musings on the topic. These approaches will make things easier for all involved, while saving you the cost and paperwork of hiring someone full-time. Continue Reading
Unless you just landed an 8-figure series B funding from Sequoia Capital, chances are there are some gaps in your team’s skillset that need plugging with freelance help. Yes, freelancers, those free-spirited renegade mavericks with their roguish smiles and devil-may-care attitudes (or maybe that’s just me), hold an important place in the entrepreneur’s marketing toolkit. Used well, they can provide you with top-notch work at a fraction of the cost of hiring someone fulltime. Continue Reading
So you’ve navigated the weird and wonderful world of Craigslist/Elance/99Designs or any of the other regular freelancer haunts, and turned up what seems to be the perfect freelance designer for your small business. How can you figure out whether they’re the right person for the job? A little due diligence, that’s how: Continue Reading
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