To many of the small businesses I’ve been talking to recently, that is indeed the question, what with Groupon’s exploding popularity, insane valuation, and of course, the fact that The Goog is about to power-bomb into the frothy social-buying waters.
Pass the band-aids, please – Gap’s taken a whuppin’. You may have heard about the rebranding imbroglio that flared up last week – for those that didn’t, here’s a quick timeline of the major events:
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Sure, there’s lots of talk about the dreaded economic double-dip floating around these days, but we’ve all heard the eyeroll-inducing adage about the chinese symbol for “crisis” pulling double-duty as the symbol for “opportunity”, right? (If you haven’t, consider your unrolled eyes lucky) Continue Reading
Okay, if you’re an email marketer, you’ve probably already heard about how Gmail’s new Priority Inbox feature is basically the best thing to happen to the internet since the Double Rainbow. But what are the implications of such a subjective measure of attention-worthiness for email marketers? How can email marketers factor this new feature into their email campaign planning? Continue Reading
It used to be only the money that a customer spent that determined their value to a business, but this myopic view is changing, and fast. Although dollar bills are the still the great currency of exchange, there is a new commodity that is rising in value, and is increasingly being recognized by marketers – influence. Continue Reading
With the Facebook Places announcement on Wednesday, many are anticipating the swift death/corporate absorption of all the other location-based ‘check in’ players. But Foursquare (4sq to its friends) has a few tricks left up its sleeve. Here’s what the location-marketing pioneer could do to fend off the Facebook frenemy. Continue Reading
A few days ago, I received a call from a number I didn’t recognize. The conversation went thus:
Me: “Hello?”
Caller: “Hi, my name is Jeri. I’m calling from [COMPANY], and we’re a rubber band and rubber glove manufacturer. Do you need any of these?”
Me: “Um…no…”
Caller: “Ok, thanks.” *click* Continue Reading
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