Archive for the ‘Case Studies’ Category

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When is a logo not a logo? When it’s a PR lightning rod

Pass the band-aids, please – Gap’s taken a whuppin’. You may have heard about the rebranding imbroglio that flared up last week – for those that didn’t, here’s a quick timeline of the major events:
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25 alternatives to cold-calling (the rubber band edition)

A few days ago, I received a call from a number I didn’t recognize. The conversation went thus:

Me: “Hello?”

Caller: “Hi, my name is Jeri. I’m calling from [COMPANY], and we’re a rubber band and rubber glove manufacturer. Do you need any of these?”

Me: “Um…no…”

Caller: “Ok, thanks.” *click* Continue Reading

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