Latest Articles

A Twist of F8: Facebook’s bid to become the internet

A Twist of F8: Facebook’s bid to become the internet

C’mon, we haven’t beaten the “Facebook-wants-to-consume-the-Internet” and “we-should-all-boycott/quit-it” horses completely to death yet, have we? Nay, I say – like the day after Thanksgiving, we’ve merely had time to digest all that has occurred, and now should consider the consequences. Continue Reading

Twitter matures with Resonance

Twitter matures with Resonance

As if it didn’t usually hog the limelight, Twitter had a couple of huge announcements in the past couple weeks, with the acquisition of Tweetie, one of the more fully-featured and robust Twitter-client apps, and (in my mind) the more significant - “Hey guys, we have a business model now!” Continue Reading

Stop trying to make ‘Bing-ing’ happen

Stop trying to make ‘Bing-ing’ happen

Has anyone else picked up on the increasingly frequent occurrence of the verb “Bing-ing” appearing in pop culture? You know, two TV show characters suddenly have an urgent and immediate need for some obscure information – the solution for which is to “Bing it“? Continue Reading

Getting the best out of your freelancers – Part 1

Getting the best out of your freelancers – Part 1

Unless you just landed an 8-figure series B funding from Sequoia Capital, chances are there are some gaps in your team’s skillset that need plugging with freelance help. Yes, freelancers, those free-spirited renegade mavericks with their roguish smiles and devil-may-care attitudes (or maybe that’s just me), hold an important place in the entrepreneur’s marketing toolkit. Used well, they can provide you with top-notch work at a fraction of the cost of hiring someone fulltime. Continue Reading

5 things you need to start marketing

5 things you need to start marketing

What do I need to start marketing? This is one of the first questions that small business owners and entrepreneurs often ask themselves and need advice on – in fact, it’s the question that keeps a small business marketing consultant like me busy. It’s also one of the most important and overwhelming, since knowing where to begin is half the battle of getting your business out there.

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10 Questions to ask your freelancer

10 Questions to ask your freelancer

So you’ve navigated the weird and wonderful world of Craigslist/Elance/99Designs or any of the other regular freelancer haunts, and turned up what seems to be the perfect freelance designer for your small business. How can you figure out whether they’re the right person for the job? A little due diligence, that’s how: Continue Reading

Welcome to The Zest – fresh small business marketing advice!

Welcome to The Zest – fresh small business marketing advice!

Howdy, stranger, and welcome to The Zest!

My name’s Jason, and I’m a small business marketing consultant in San Diego, CA. The thing that keeps me enthralled with marketing is that it’s constantly evolving and changing beyond everyone’s expectations, which can also mean that it’s easy even for the modern-day Don Drapers among us to get left behind, shrugging and asking ourselves “What the what?”. Continue Reading

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