Posts Tagged ‘Google’

To Groupon, or not to Groupon?

To Groupon, or not to Groupon?

To many of the small businesses I’ve been talking to recently, that is indeed the question, what with Groupon’s exploding popularity, insane valuation, and of course, the fact that The Goog is about to power-bomb into the frothy social-buying waters.

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Small business SEO: quick & dirty tips for non-coders

Small business SEO: quick & dirty tips for non-coders

Image credit: Google is a giant robot

Even as someone who lives and breathes marketing, instead of oxygen like most human organisms, I find the somewhat-black art of SEO a little intimidating. So I thought I’d provide some simple SEO tips that I’ve personally used, and will help you optimize your content over 95% of the other stuff out there. Continue Reading

Gmail Priority Inbox implications: 5 must-dos for marketers

Gmail Priority Inbox implications: 5 must-dos for marketers

Okay, if you’re an email marketer, you’ve probably already heard about how Gmail’s new Priority Inbox feature is basically the best thing to happen to the internet since the Double Rainbow. But what are the implications of such a subjective measure of attention-worthiness for email marketers? How can email marketers factor this new feature into their email campaign planning? Continue Reading

Tastes like checkin: How Foursquare can beat Facebook Places

Tastes like checkin: How Foursquare can beat Facebook Places

With theĀ Facebook Places announcement on Wednesday, many are anticipating the swift death/corporate absorption of all the other location-based ‘check in’ players. But Foursquare (4sq to its friends) has a few tricks left up its sleeve. Here’s what the location-marketing pioneer could do to fend off the Facebook frenemy. Continue Reading

Stop trying to make ‘Bing-ing’ happen

Stop trying to make ‘Bing-ing’ happen

Has anyone else picked up on the increasingly frequent occurrence of the verb “Bing-ing” appearing in pop culture? You know, two TV show characters suddenly have an urgent and immediate need for some obscure information – the solution for which is to “Bing it“? Continue Reading