Posts Tagged ‘popular culture’

9 (plus 30 billion) reasons to market the hell out of your small business right now

9 (plus 30 billion) reasons to market the hell out of your small business right now

Sure, there’s lots of talk about the dreaded economic double-dip floating around these days, but we’ve all heard the eyeroll-inducing adage about the chinese symbol for “crisis” pulling double-duty as the symbol for “opportunity”, right? (If you haven’t, consider your unrolled eyes lucky) Continue Reading

Tastes like checkin: How Foursquare can beat Facebook Places

Tastes like checkin: How Foursquare can beat Facebook Places

With theĀ Facebook Places announcement on Wednesday, many are anticipating the swift death/corporate absorption of all the other location-based ‘check in’ players. But Foursquare (4sq to its friends) has a few tricks left up its sleeve. Here’s what the location-marketing pioneer could do to fend off the Facebook frenemy. Continue Reading

25 alternatives to cold-calling (the rubber band edition)

25 alternatives to cold-calling (the rubber band edition)

A few days ago, I received a call from a number I didn’t recognize. The conversation went thus:

Me: “Hello?”

Caller: “Hi, my name is Jeri. I’m calling from [COMPANY], and we’re a rubber band and rubber glove manufacturer. Do you need any of these?”

Me: “Um…no…”

Caller: “Ok, thanks.” *click* Continue Reading

Stop trying to make ‘Bing-ing’ happen

Stop trying to make ‘Bing-ing’ happen

Has anyone else picked up on the increasingly frequent occurrence of the verb “Bing-ing” appearing in pop culture? You know, two TV show characters suddenly have an urgent and immediate need for some obscure information – the solution for which is to “Bing it“? Continue Reading