Posts Tagged ‘strategy’

Are you looking for a Partner? Or a Vendor?

Are you looking for a Partner? Or a Vendor?

Nope, they’re actually not the same thing, and the results you get from your relationships with each can heavily depend on what expectations you have, and how you put them to work for you. Simply put, there’s a huge difference between giving clients and customers what they want, versus what they need. Probably the best example that I can think of relates to delivering babies.

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9 (plus 30 billion) reasons to market the hell out of your small business right now

9 (plus 30 billion) reasons to market the hell out of your small business right now

Sure, there’s lots of talk about the dreaded economic double-dip floating around these days, but we’ve all heard the eyeroll-inducing adage about the chinese symbol for “crisis” pulling double-duty as the symbol for “opportunity”, right? (If you haven’t, consider your unrolled eyes lucky) Continue Reading

Why marketing small businesses doesn’t just mean spending less

Why marketing small businesses doesn’t just mean spending less

My inspiration comes from the funniest places sometimes. My wife is a baby-doctor, you see, so in addition to consistently overshadowing my “How was your day” anecdotes with incredibly bizarre work stories, she also offers the occasional wisdom that applies to the world outside people, as well as inside them. Continue Reading

How to set good marketing goals

How to set good marketing goals

Photo credit: Lost the link – sorry! Contact me, and I’ll make it right.

Putting out a marketing campaign is all well and good, but if you’re in it for the long haul, chances are you’re aiming to achieve more than simply cluttering up the media landscape. But how do you know whether your goals are realistic, or if they’re even the right goals to be shooting for in the first place? Quiet thine troubled mind and read on, dear entrepreneurial comrade.

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