Nope, they’re actually not the same thing, and the results you get from your relationships with each can heavily depend on what expectations you have, and how you put them to work for you. Simply put, there’s a huge difference between giving clients and customers what they want, versus what they need. Probably the best example that I can think of relates to delivering babies.
Sure, there’s lots of talk about the dreaded economic double-dip floating around these days, but we’ve all heard the eyeroll-inducing adage about the chinese symbol for “crisis” pulling double-duty as the symbol for “opportunity”, right? (If you haven’t, consider your unrolled eyes lucky) Continue Reading
Let’s face it: sometimes all you need to know are the most important talking points. Perhaps you’re working to convince the higher ups in a presentation, or you want to round out your knowledge during a the commute. Allow me to introduce 90 Sec Decks – a series of presentations that neatly and clearly break down major marketing concepts in 9 slides or less. Continue Reading
Photo credit: Lost the link – sorry! Contact me, and I’ll make it right.
Putting out a marketing campaign is all well and good, but if you’re in it for the long haul, chances are you’re aiming to achieve more than simply cluttering up the media landscape. But how do you know whether your goals are realistic, or if they’re even the right goals to be shooting for in the first place? Quiet thine troubled mind and read on, dear entrepreneurial comrade.