Sure, there’s lots of talk about the dreaded economic double-dip floating around these days, but we’ve all heard the eyeroll-inducing adage about the chinese symbol for “crisis” pulling double-duty as the symbol for “opportunity”, right? (If you haven’t, consider your unrolled eyes lucky)
Oh, you want some more?
“The man who stops advertising to save money is like the man who stops the clock to save time.” ~ Henry Ford
“Advertising is totally unnecessary. Unless you hope to make money.” ~ Jef I. Richards
Ok, that’s enough for now. So here you have it – 9 legit reasons why, if anything, you should be going like gangbusters on your marketing efforts:
- Your competition probably isn’t – Meaning that now is the time to gain market share
- You must continue to be visible - Or your sales will decline accordingly
- People are looking for value – Right now, they’re less loyal to “the brand they’ve always bought” than ever before – which represents an opening for spunky young challengers like yourself to get them to try something new
- It’s good for the economy – C’mon, redistribute the wealth to people who’ll help your business grow, instead of just survive
- It’s good for our morale – Seriously, the less doom and gloom, and the more success stories we get to hear about, the better
- Location-based marketing is taking off – There’s a new goldrush kicking off to establish a presence in these areas – soon to be followed by the mobile payments sector
- It’s cheaper now than ever before – Major corporations used to be the only ones around who could afford the type of mass-scale reach and activation potential that is now available to every yokel with a webcam and a Twitter account. Scale is now a commodity, and an incredibly useful one, that’s available to all, so use it!
- No, seriously, it’s cheaper now than ever before – Most ad agencies are looking to add to their client rosters to replace revenue that’s disappeared thanks to aforementioned budget cuts, so it may be worth scheduling a few meetings – they might not be as out-of-reach of your budget as you think, and this could be the start of a beautiful relationship.
- Good content has a long shelf life - Investing in good marketing content that attracts and engages readers/viewers/listeners will pay you back with ongoing traffic long after you’ve created it.
- Um, would a $30bn loan change your mind? - It’s good for the housing market, so why not small biz? The president just signed a bill to offer $30 billion in Small Business Administration and community bank loans. So what’s stopping you from taking out a small loan to fund some marketing methods with proven ROI?
Oh, ok, just one more quote:
“The thing I hate most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us with the slow and self-obsessed to become our artists.” ~ Banksy
What do you think? Are there any other good reasons for maintaining or increasing your visibility in an economic downturn?